Before diving deep into linkbuilding strategies, it is essential to know that there are three types of Seo techniques. These are on page, off page and technical Seo. But today we will learn about off page Seo that is mainly known as linkbuilding techniques.
Building links for a blog or website are highly important because it helps the page to rank high in SERP pages.
Also, try to build a link with high authority websites as the high authority website gives quality backlinks
As we all are aware of the importance of search engine result pages (SERP) and if we build backlinks from high authority linkbuilding sites then it will definitely help your blog or website to rank better in google, yahoo and other search engine result pages (SERP).
So, today in this post you will get to know the various linkbuilding techniques which will help you to get quality backlinks.
What is link building?
The process of acquiring hyperlinks naturally from high authority websites for your website is termed as link building. This technique comes under Off-Page SEO and is considered as votes for the website. The more backlinks pointing to your website, there is more chances of the ranking of the WebPages in Search Engine Results Pages (SERP).
Why should we do link building?
As I told you earlier that link building act as votes for your website. The more quality backlinks pointing to your website would help you to build trust for your website and also it would improve your website’s ranking in Search Engines. Google hates spam, and according to Google Penguin update, which was launched on April 2012 has strictly mentioned that they would catch those sites which are spamming search results and breaking the Google’s terms and conditions.
So while building links, it is mandatory for the website owner or an SEO expert to follow White Hat SEO which Google loves.
White Hat Link building Strategies Which Everyone Should Follow
Lists of strategies to be followed for linkbuilding
1.Find Broken links:
Broken link building is one of my favorite methods, which I often use to build quality backlinks. This link building tricks would help you to build backlinks from high quality and authoritative websites. You must also remember that you should have to build links according to your niche. Never go out of the niche and build links because it may adversely affect your ranking in SERP pages. If you want to check broken links for any website or blog, you can use various Google chrome Plugins like Broken Link Checker or Broken Link Check.
2. Social Book Marking:
Social bookmarking is also considered as backlinks, and you should target the following network: Twitter, Google plus, Facebook, Pinterest, to name a few.
People regularly quest for the solutions on the web, and several bloggers use this opportunity for link building purpose. Take Quora the most popular questions and answers discussing portal on the web. Most visitors type their questions to get their answers. What can you do? Visit the Quora website and create your account. Then search for the questions related to your niche or topic. If you already know the answer to the question, then you should write it and in the middle or end of the answer link your website article.
Most of the people take internal link building very lightly and ignores it. However, let me tell you internal link building is one of the crucial parts of reducing bounce rate. It not only passes link juice within your WebPages but also gives you full authority to structure your WebPages correctly. Internal link building also helps in increasing the Domain authority.
Nowadays, we are living in a world where social media such as Facebook, Twitter, LinkedIn, Pinterest, Snapchat, etc. play the pivotal role. These social media are frequently used for communication between the business and customers. These social media are the best way to increase brand awareness. So, create your company social profile on social media.
6. Profile Links:
Good profile links can enhance your website ranking in SERP. It wouldn’t only act as a backlink, but it is more than a backlink that may improve your overall website branding. Getting profile links from popular websites such as Facebook, Twitter, etc. would act as a good consideration for Google to judge your website and rank on top SERP. Therefore, be the part of the most popular social media websites with high DA and go to the settings and look for the website or Home Page box and add your website homepage URL.
Make Use of Blogging Communities by Submitting Your Blog Posts to Them, some great places where you can are Blog Engage, Inbound.
If possible, submit quality Guest Post to other blogs Guest Post Website lists. Never submit spin content. Always try to write unique content and discuss with other website owners according to your niche.
9. Google Reverse Image Search:
Internet is free and public; it may happen that images which you have created are being used by someone else. You can find who is using your copyright images through Google Reverse Image Search. If you find anyone using your images you can reclaim it.
Check your competitor backlinks using tools like Ahrefs and Semrush. Try to analyze how they are acquiring backlinks through proper research and make a proper strategy to use it.
11.Outreach Influencer for linkbuilding:
This technique also comes under the white hat SEO. In this technique, you have to convince to the influencer for a quality link. However, do remember to reach out to those web owners who have websites or blogs according to your niche. One useful link in your field would be a boost for your webpage or website.
How to Outreach influencer?
Convincing the web owner for quality links is very tough, but it is not impossible. You can follow the given steps to outreach influencer.
12.Create a YouTube Channel:
YouTube is one of the widely used social media platforms. It allows users to create channels. Never miss this opportunity, who knows your content may go viral. In addition to this, you can also share your YouTube content in different platforms such as forums and other social media.
Blog commenting is a way to express your feelings about a particular topic published by a blogger or website owner. So after reading the blogger’s article, you can comment on their website. It helps in opening up a healthy conversation between a publisher and reader. However, do remember never do spam while commenting.
So, try to find a blog where commenting is permitted and express your feeling about that particular subject to the website owner or blogger. However, do keep in mind that blog commenting is mostly No Follow and few of the site owners providing Do Follow link.
14.Find Forum or Communities According To Your Niche:
Forum discussion is one of the best strategies by which you can generate traffic for your website. Join a few white hat forums according to your niche and start solving their problems by giving some value.
15.Content is King:
Since entering into the digital marketing field, I have heard from my senior saying, content is the king. Yes, I do agree with that. Content is the captain of your website or blog. Everyone wants to get associated with high-quality content. So try to create unique and linkable content.
16.Participate in Meet up:
Try to build a network of bloggers through meet up. Networking may allow you to meet up with people who are expert in your field. So never miss the opportunity with new people.
Do proper keywords research for on page and off page SEO? As we know, competition on the web is very tough. If you would try to rank for a short keyword, then it would be hard more competition than a long tail keyword.
It would be tough to rank a website or webpage. So instead of short keyword focus on the long tail keyword which has low competition and high volume?
For keyword research, you can take help of Keyword Planner and answer the public tool. These tools are free to use.
18.Increase Your Website Speed:
Google loves those websites which are fast and user-friendly. Try to make your website as fast as possible because everyone wants to link with those websites which are fast.
If you do not know how to test your website’s speed, then you can take the help of Google Page Speed Insight, Pingdom Speed Test, or Gt Metrix. With the help of these three tools, you can quickly uncover the problems and can fix your website performance.
In the earlier days of the internet, directories were frequently used for the submission of the website. So before submitting your website in any directories, check the spam score using MOZ and then submit according to your niche. Never submit your website to those directories which are not relevant to your niche.
Conclusion For Linkbuilding:
These are few of the white hat linkbuilding strategies which I mostly follow for my website. You can also use these strategies for link building. If you properly use the White Hat Linkbuilding strategies, then it would help your webpage to rank for the longer term.
Never do Black Hat SEO. If you are caught red-handed by Google, then they would ban your website.
If you want to learn more about linkbuilding, blogging you can visit this website.