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What is (SEO) Search Engine Optimization [2019]?


The SEO or Search Engine Optimization is a process or technique of increasing the visibility of a web page in search engine result pages like Google, Yahoo or Bing, etc., following the Google guidelines,

When the web pages match with the guideline of Google algorithms like the quality design and content then Google helps in indexing the web pages.

If it does not match and gets the hints that someone is trying to rank the web pages using black hat SEO techniques then it penalizes it. This is also referred to as an organic or non-paid optimization technique.

How to do search engine optimization   

If you are really curious about learning SEO then, first of all, you have to start from the basic. Doing this will help you to understand various search engine optimization techniques which are required to increase the rank of the website in search engine result pages (SEO).

Basically, to rank your website on the first page of SERP, you need to understand two terms which are On-page Seo and Off-page Seo.

On-Page Search Engine Optimization:

On-Page Seo is a technique which is used to optimize the web pages of the website. To optimize the web pages you need to follow the given below techniques. These are:

1.Site Speed:

Recent research has revealed that most of the customers around 47 % want the website to be loaded within 2 seconds. If the website is a little bit slow, customers will quickly leave the website without thinking to revisit the site again. So to rank a website on the first page of Google, Yahoo, and Bing, the website’s speed should be first to check.

To check your website’s speed you can visit Pingdom’s speed test tool. Also, If you want to compare your website loading time with your’s competitor website you can do this by using the tool whichloadsfaster. Also, you can use Google’s own Pagespeed insight tool. If your website is slow then you should stop worrying there are many ways by which you can increase your website speed.

2.Meta Tag Optimization:

Though Google does not take Meta tag into consideration for ranking the WebPages in the search result but Optimizing meta tag is a very good practice for on page SEO. In on-page Seo, you should pay attention to the following Meta tags.

Title tags:

Title tags are actually the title of a web page. The title tag display preview snippets of the web pages. Always keep in your mind that whenever you write a title for a webpage it should short and descriptive and not copied from the content.

< Title>Example of Meta tag title</title>

The ideal length for the title tag is around 50 – 60 characters. If the title tag exceeds more than 60 characters, Google will truncate it and will show up to 60 characters. You can also use Moz’s preview tool to preview how your title tags will appear in the search engine

  • Meta description:

    According to a recent survey, 43.2% of people click on a given result, based on the Meta description alone. This is the format of how the Meta tag description is displayed in the Google search. Search Engine only uses Meta description to measure what topic you are writing about. So, make it descriptive and short – no more than 160 characters.

    You can use synonyms or latent semantic indexing (LSI) of your main keyword in the Meta description. If you’re a WordPress user, then writing your Meta description is easy. Installing  Yoast SEO, where you can easily set up title tag and Meta descriptions.

    There is no need to flood keywords in the Meta description. Use 160 characters only for explaining your content. If you’re a WordPress user, then writing your Meta description is easy. Just Install All-in-One SEO Pack or Yoast SEO plugin where you can easily set up title tag and Meta descriptions.

3.Produce Content Which Drives Organic Traffic:

t should be kept in mind that content is the king for any business and On Page, SEO helps in promoting those contents. So if you want to get more organic traffic then you have to create a unique article. So, in order to create unique content, you have to do proper keyword research and to use those long tail keywords to create a mind blowing article.

You have to publish the kind of content that would drive traffic and grow your business. This involves using specific keyword phrase components that include long tail anchor words.

When you would start creating high quality and in-depth content, you would notice that there is an increase in traffic from long tail searches.

4.Seo Friendly URL:

Create a short URL including your target keyword because just like your title tag and content, Google uses your URL to find out the exact topic of the page.

5.Include your keyword in the beginning of the post:

If you want to rank in the Search engine result pages then you should include your target keyword at the Beginning of your post because Google pays close attention where actually keyword is inserted in the post.

Try to include a keyword within the first 100 words of the article.

6.Include Multimedia in the blog post:

Include multimedia in the blog post you publish (At least include one video, image, audio or lists).

7.Use outbound links:

Google love outbound link. So try to create outbound links for your blog posts. Include at least two outbound links according to your niche(popular blogs, news sites, and .edu and .gov sites).

8.Use your target Keyword or synonym in your H1 heading:

Using a target keyword or synonym is of great importance in the h1 heading. Do not forget to add targeted keyword or synonym in your title.

9.Add modifiers in your title tag:

  Use modifiers in your title tag to rank for the long tail keyword Examples of modifiers are “2019”. “Best”, etc. to help you to rank for the long tail version of your keyword.

10.Use social sharing button:

You should add social sharing button for each of your blog which you write. Social sharing button would help your blog to go viral.

11.Publish long content:

Make sure your content is more than 1500 words. Google likes long content article so write long content for the particular competitive keywords which you want to rank for.

12.Use LSI Keywords:

LSI keywords mean Latent Semantic keywords. These are the words which are commonly found along with your target keywords

Off-Page Seo:

Off-page Search Engine Optimization is a technique through which we can increase the visibility and position of the web pages in search engine results pages (SERP).

Many people associate off page Seo as a link building strategy but it’s not. It is mainly a promotional strategy to increase the popularity and ranking of the web pages in the search engine result pages (SERP).

These are the below off page strategy which we should use while creating backlinks.

1.Create an account in Search Engine Console (Web Master Tool):

Google Search Console is the doctor of the website. If anything goes wrong you can easily analyze it here. Overall it gives an insight into the website and reveals which keyword is popular on your website, how many web pages indexed and also shows you how many external and internal links are there on your website.

2.Google Local Listing:

Submit your website in Google My Business to improve your local Search Engine Optimization and to improve the site’s visibility.

3.Create Social Pages in all the social networking sites:

Creating business pages on Facebook, Twitter, LinkedIn, and Pinterest, Google +, etc. which will help to increase organic searches for your website.

4. Use the Google Disavow Tool For Quality SEO:

You should use this tool to improve the ranking of your website. Google disavow tool will help you to remove spammy and unnatural links if available on your website.

5.Use Social Bookmarking sites:

Use social bookmarking sites to bookmark your web pages to get targeted traffic for your website.

6. Go For Link Baiting Technique To Get an inbound link:

It is a method of encouraging people to link to your website by producing quality, high-quality & informative content.

7.Use Google Business Reviews:

Google loves showing reviews to the customers in search results. On the other hand, positive reviews of your brand would increase user trust, thus may result in higher CTRs & conversions.

8. Do Forum Posting:

Regular posting in the web forum will help you to generate high-quality back-links and will help you get more traffic for your website.

9. Regularly checking Google Analytic Report:

Regularly reviewing google analytic report will give you an idea of how your website or web pages in behaving in the search engines and will give you an insight which Seo technique is working and which is not.

10. Google Keyword Planner To Find Untapped Keywords:

Use the Google Keyword Planner tool to properly research keywords. It would help you to find out the long tail keyword for your business.

11. Domain Age Important For Back-links:

Older domains have more weightage and Google trust the older domain. Having an older domain is beneficial in getting backlinks.

12. Make Infographics To Generate Backlinks:

If you really want to increase website traffic then you should start creating Infographics. It is very much popular nowadays.

12.Guest Blogging:

Guest blogging is the best way to increase your website domain authority and organic traffic. So invest in guest blogging for better visibility in search engine.

13. Be Active In Quora

Create an account in Quora and start answering to question there. This will help our website to get more traffic.

14. Try To Find Broken Link:

Try to find broken links on the websites and tell it to the website owner. After that, ask them if they would want to exchange it with a link to your related article.

What is Search Engine Optimization [2019]?
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What is Search Engine Optimization [2019]?
Learn about Search Engine Optimation and know the basic techniques required to rank your website using on-page SEO and off page SEO.
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