CPM Calculator
Calculate CPM (cost per 1,000 impressions), total campaign cost or required impressions. Fill in any two fields and calculate the third instantly.
No data you enter is collected or stored. All calculations run entirely in your browser.
CPM Calculator FAQs
How do you calculate CPM in this tool?
This calculator divides your total campaign cost by the number of impressions and multiplies the result by 1,000 to show your CPM.
Can I use this CPM calculator for YouTube, Facebook or Google Ads
Yes, the CPM formula is the same across platforms. Just make sure you use the same currency and impression counts from your ad account.
How can I find required impressions for a fixed budget?
You can enter your planned budget and expected CPM, then use the impressions button to see how many impressions that budget is likely to buy.
Is CPM the same as cost per click (CPC)?
No, CPM is based on impressions, while CPC is based on clicks. Many campaigns track both to understand cost and performance.
What is a good CPM?
Good CPM values depend on your industry, audience and ad format. Brand campaigns often accept higher CPMs than pure performance campaigns.
