Complete Guide To Using CTAs (Call To Actions) In Your Instagram Posts

Complete Guide To Using CTAs (Call To Actions) In Your Instagram Posts

Instagram provided easy pickings for firms that recognized the platform’s usefulness early on. 71 percent of businesses in the United States now use Instagram marketing, and your Instagram game needs to be stronger than before. One method to stand out among the 25 million company profiles on Instagram is to master the Instagram call to action.  

Call to action buttons on Instagram are tools that might assist you in converting your followers into clients. If you do not have that many followers, you can also buy some at Buzzoid. These buttons might help to make your profile look neater and more appealing. The goal of this article is to explain what Instagram call-to-action buttons are and how you can use them to improve your performance on the platform!

What is a CTA?

A call to action, often known as a CTA, is a statement or feature that encourages people to take action. These expressions frequently include words like GET, BUY, SHOP, or TRY. On Instagram, marketers employ a call to action in a variety of ways, from words to profile buttons.

Why Should You Use CTA?

Source: Giphy

Instagrammers can use call-to-action elements to make it easier for their followers to communicate with them. Overall, this is a powerful Instagram call to action:

  • Increases the pace of conversion.
  • Make it simple for your customers to find their way around your offerings.
  • Tell someone what they should do with your Instagram account.
  • Encourage people to take action by giving them a reason to do so.
  • Provide you with information about your followers’ choices.

The Different Types of Instagram Calls to Action

On Instagram, you can utilize a CTA in a variety of places, including:

  • Instagram Post Caption
  • Instagram Reels
  • Instagram Bio
  • Instagram Profile CTA
  • Instagram Story
  • Instagram Live
  • Instagram Ads

Tips to write a CTA for Instagram


It’s all about getting people to engage with your posts and adverts on social media. However, it’s not as simple as it appears. There is “too much advertising,” according to 22.3 percent of users who use ad blockers. It’s a difficult world out there. To address this, use an engaging call to action on your advertising and elsewhere on the web to boost conversions and engagement. 

It’s simple to add buttons to your Instagram advertisements and profile. There are only a few possibilities, and you already know which buttons best match your ad. You select the Get Tickets option if you’re selling tickets.

It’s a different story when it comes to text CTAs. It’s entirely up to you, and it’s obvious when your captions are a last-minute addition. When reduced to its most basic form, a good caption accomplishes three goals:

  • Gives the shot more context.
  • It demonstrates your brand’s personality.
  • Encourages readers to take action.

For a convincing CTA, you’ll need all three (even if the CTA itself is only a few words).

Now comes the hard part. Turning the text into a caption! Begin with the first line. Make it snappy. In your own words, tell readers what your post is about. Use hashtags and emojis in your posts. Be honest because there is a person behind your account. 

You can compose your CTA once you’ve gotten their attention. CTAs in captions frequently ask for participation. You can: Using the context of your article as a starting point, you can:

  • Tell them to bring a friend with them.
  • Pose a question (e.g., “What do you think?” “Let us know what you think in the comments”).
  • Direct them to your bio’s URL.
  • Request that they include your hashtag in their posts.
  • Encourage people to include you in their posts or stories by tagging you.

Use Strong Words

Because of the character constraints on advertising, writing short and punchy CTAs is not only more persuasive but also necessary. Begin with a verb (“purchase”), then add an adverb (“now”), a subject (“ebook”), or both. Here are two examples of calls to action for the above statement: “Buy Now” or “Download This Ebook Now” are two options.

Instill A Sense Of Urgency In Your Audience

Limiting the amount of time someone has to act is a powerful strategy to motivate people to act, so keep this in mind when creating CTAs. Create a sense of urgency that motivates people to take action.

Emphasize The Advantages

Make sure your caption and call to action work together to tell readers exactly what they’ll get if they act. Highlight the advantages of your product or service using language that evokes excitement and emotion.

Arouse Emotions Or Enthusiasm

Choose a lengthier CTA if you want to elicit an emotional response from your users. In this situation, you’ll need to use more modifiers to achieve the desired effect. Some instances are as follows:

  • Add some numbers: “Buy now and save 50%!”
  • “Find your perfect house with us!” add adjectives.
  • Make a vow to yourself: “I’ll lose weight in 6 weeks!”
  • Influence their FOMO by saying, “This offer is only available for a limited time.” “Grab your complimentary T-shirt!”
  • “Order a hand-made soap right now!” play up your USP.

Create Your Own CTA

Customers want to know what they should do, and you’re the one who can give them that information. If you don’t have any buttons on hand, you’ll have to make a call to action in an old-fashioned manner.

There are a lot of places where you can post your CTAs. All of the Instagram ad (and post) requires one, and you should include one in your profile as well. It’s also necessary to include them in some (but not all) of your stories. These, as well as the Swipe Up function, have their own buttons.

A CTA can be longer than a sentence in other portions of the internet. Because the entire app is one giant distraction, brevity is essential on Instagram. Some of the simplest CTAs are as short as a few words:

  • Please join us.
  • Try it out for free.
  • Subscribe.
  • Become a member.
  • Find out more.

All of these directly beg for what you desire. There’s no maybe if you have time’ language here. You’ve come to assist consumers. Demonstrate how to assist themselves.


On Instagram, there are already over 25 million businesses. And Instagram now has more tools than it has ever had. Customers expect to see companies in their feeds, but it doesn’t mean you shouldn’t ask for the sale.

A call to action on Instagram is an important aspect of your advertisements, profile, grid posts, and stories. The contrast between shifting followers into buyers and accumulating followers who just sit on the profile is how well you use them.  

Finally, keep in mind that not every post is intended to generate sales. The actual beauty of social media is that it allows you to build your relationship. As a result, be sure to strike a balance between your sales postings and generating consumer involvement.

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