Prospects of starting any business can be a bit overwhelming. More so, the web design business. However, in as much as it might be scary, you can do it right and reap some big rewards.
As companies continue to realize the benefits of an online presence, they look for professionals who can help them go online so that they can better serve their customers. Although there are lots of ready templates and DIY top eCommerce website builders, many businesses still prefer to work with a professional web designer when it comes to creating and maintain their websites.
According to the numbers provided by Salary.com, the average web designer takes home about $70,000 a year. Because of the high demand and its potential to bring in revenue, a web design business is quite lucrative. However, before you set off on that journey, there are a few things that you should know just so that you are better prepared beforehand.
What it requires to start a web design business
Essentially, web designers are part geeks and part artists. They are not only responsible for making a website look good, but also to ensure that every element works as it should. Although web designers don’t need any particular certification to start, there are a few skills they need to have to be successful. Web designers should:
- Have an eye for design. This includes colors, layouts, fonts, and so forth. Not only is it the responsibility of the designer to make the website as attractive as possible, but it also ensures that the site is providing value to the visitors and not just aesthetics.
- Have a sense of structuring to provide the website visitors smooth navigation through different pages.
- Have knowledge of specific coding languages like Ruby, CSS, Python, and SQL, which helps to deliver top-notch results.
- Once you are sure that you have what it takes, you can now move to the brainstorming phase.
Finding your niche
Although the web design industry is quite lucrative, it’s also a bit crowded. Therefore for you to succeed, you need to carve out a niche where you will stand out among the rest. To find your niche, you need to ask yourself, “what makes you special?” and “why a customer should pick you instead of the competition.” Answering these questions is essential as it will help you to sell your business to prospective clients properly.
For instance, if you discover that everyone creating websites in the Jacksonville FL area is offering “professional,” “beautiful, “and “affordable“ websites, you can decide to market yourself as someone creating highly responsive websites. This way, you create a niche for yourself without plenty of competition, unlike the rest.
Registering the domains
Domains are unique; no two companies can have the same domain. As such, it’s prudent to perform a search to see whether your preferred name is available. If you are lucky, you’ll not find any websites with a domain name close to what you have in mind.
Getting a proper domain is essential to success because the right domain name will resonate with people who can bring you loads of traffic by its very nature. Once you find the right one, there are plenty of companies out there willing to assist you in domain registration for a small fee, of course.
Establishing a brand
In any business, branding is essential to success. Without properly branding yourself, it will be quite difficult to draw in business. People want to identify with a brand, and one way to do this is by having a catchy name.
The name should not be easily forgettable and should also give prospective clients an incline of what services you provide just by hearing the name. Successful brands tend to communicate who they are and their value propositions simply and clearly. Your brand consists of elements such as:
- The logo
- Color schemes
- The message/voice
Figure out pricing
Since you are getting into this business to make money, you have to figure out which pricing models you’ll be using. At this point, looking at how the competition is charging clients should be on top of your list.
Having a good pricing model will ensure that customers get value for money and also ensure that they are being paid well for your services. Once you figure out how your competition is charging their clients, you can move in with a slightly lower price point to lure in the first clients. Once the business has gained some traction, you can then slowly increase your rates to pump up your bottom line.
After you have figured out all the rest, you can then turn to a good marketing company to get word to your prospective customers that you are open for business. A marketing company such as https://www.bludigitalsolutions.com/jacksonville has been in the industry for a while, and their contacts are quite extensive. They can help you create exciting campaigns to get your brand out there.
While the web design business is very lucrative, it has its shares of ups and downs. Staying strong and resilient as the business grows will help you immensely. Although it might seem like an uphill journey, consider the words of Mark Twain; “The secret to getting ahead is getting started.”