Do you run a small business but are not sure how to promote it? You’ve come to the right place. As a business owner, you have so much on your plate. From logistics to sales, running a tight ship can be a tedious task.
Because you’re so caught up in running your operations, understandably, you might not have enough time for marketing. But marketing is a major part of owning a business. You can have the best products and the most impeccable services, but if you can’t convince other people to try them out, you’re not going to see a profit.
PosterMyWall aims to make the marketing process a breeze for you. If you want to promote your business effortlessly, check it out. The site has hundreds of thousands of templates for social media, flyers, posters, digital signage, and more. All you have to do is customize a template you like and share it instantly.
In this blog post, we’ll familiarize you with all the different PosterMyWall tools and how you can take advantage of them to grow your reach both online and offline. And if you’d like a quick introduction to PosterMyWall, check out this video.
Let’s get started!
1. Browse through the different templates on the site
The first step is to browse through your options. Since there are so many templates to choose from, you should narrow down your search by typing in the keywords you want in the search bar. For instance, if you run a bakery and need to create a menu, just search for “bakery menu” and you’ll get tons of templates.
A good approach to picking out templates is to make a list of the kinds of templates you need. This will give you a better idea of what you’re looking for. For instance, are you looking for content for Instagram? Email? Digital signage?
Secondly, decide how many different pieces of content you need for each platform. For instance, perhaps you want four graphics for social media and one for email.
Streamlining your template search process in this way will help you understand what you need. It will also prevent you from getting overwhelmed by all the different options and will help you focus on your marketing goals.
2. Create your designs
Once you’ve picked out your templates, it’s time to start customizing them and giving them your own touch. You can add your own branding by changing the colors and adding your logo. You can make your promotion aesthetically pleasing with stickers, emojis, and images. You can even turn your static image into a video or a slideshow to get more engagement online.
All of this is made possible through the PosterMyWall editor, which is built to be incredibly user friendly and intuitive. In the editor, you can add whatever customizations you want, no matter how big or small, and you can do it all in a matter of minutes.
Once you’re happy with your customized design, all you have to do is click on “Download” to save it in whatever format you need.
3. Share content on your social media
When it comes to social media marketing, PosterMyWall can do it all for you, from start to finish. Once you’ve created your design, you can share it to your Instagram business page, Facebook group or business page, or Twitter directly through PosterMyWall.
All you have to do is click on “Publish” in the editor and then choose the “Social Media” option. From here, it’s just a few simple steps towards sharing your design. Make sure to add a fun, engaging caption with emojis. The uploaded design will be high quality and absolutely amazing.
Social media expert Jade Steckly believes that creating your own designs for social media is a great way to gain exposure for your business because it gives you more creative control and allows you to set your own schedule, all while saving you a ton of money.
4. Try email marketing with PosterMyWall
Want to be more direct with your marketing? Have exclusive deals to offer to your existing customers? Well, then you don’t want to miss out on email marketing. Luckily, PosterMyWall has a dedicated email marketing tool that allows you to send emails straight from PosterMyWall.
After you’re done with your design, simply click on “Publish” in the editor and choose the “Email Campaign” option. Then, you’ll just have to add your subject line and text, add your mailing list as recipients, and send. Yep, it’s that simple! And it’s a lot more convenient than sending your emails manually.
Matt Snyder, founder of CopywriterCreative believes that the most effective emails have a catchy subject line and a clear call to action for the recipients.
5. Publish your content straight to digital signage screens
If you have a brick-and-mortar store, digital signage is one of the most important things you will need. With PosterMyWall, you can create your digital signage content, and share it directly to screens in minutes. This type of efficiency allows you to make changes to your signage content and update it instantly whenever you feel the need to.
Zied Ladhari, from Raydiant Digital Signage, believes there is so much you can do with digital signage that you can’t do with other types of content. Whether it’s showcasing the daily specials at your restaurant or highlighting the price list at your salon, digital signage allows you to communicate with customers effortlessly.
So how can you take your content from your laptop screen to the big screen effortlessly? Simply click on “Publish” and then “Digital Signage” in the editor. From here, all you have to do is pick a screen to publish your content on and you’re done.
6. Get marketing advice from the experts
PosterMyWall also regularly partners with marketing and design experts to get new ideas on how small businesses can elevate their promotions. Through dedicated classes, examples, and articles, you can get an idea of what you need to do to run an effective marketing campaign.
If you have no marketing background, it’s normal to feel lost and confused when you first start handling your promotions. But you don’t have to be. PosterMyWall makes your job easy by bringing in industry leaders who have been conducting workshops, handling promotions, and running their own businesses for decades, to talk to you about what you can do to improve your marketing. All for free.
You can use the tips and strategies they provide and implement them in your design and sharing process with PosterMyWall.
7. Work and collaborate with your team
Is your small business run collectively with your family or friends? Would you like other people’s input while working on your designs? Well, PosterMyWall has you covered.
You can get a second opinion on the design you’ve created by clicking on “Collaborate” in the editor and inviting people to join and edit. You can discuss changes and make them instantly.
8. Test your creative boundaries with PosterMyWall
With PosterMyWall, you don’t have to be constrained by the fact that you don’t know the first thing about graphic design, or that you don’t have sufficient marketing experience. These things are worries of the past.
We recommend that you use PosterMyWall to experiment as much as you can. Especially with colors, images, and other design elements. See what works for you and what doesn’t by trying everything. The templates act like your guiding anchors that allow you to have fun with the editor and be creative without compromising on quality. It’s the perfect setup, so take advantage of it and make your marketing process exciting!
We know how tedious marketing can be if you don’t have the right tools to help you out. There are simply not enough hours in the day to run your business and oversee a marketing team (if you can even afford one).
PosterMyWall is like your handy helper that’s there to do your job for you. Whether you’re running a social media campaign, an email campaign, making digital signage, or simply creating a poster for an event, PosterMyWall is here to help. The site takes care of everything so that you can focus on the fun side of marketing and running your business.
So take advantage of this tool today and take your marketing to the next level effortlessly. You can choose to create designs for free, pay as you go, or subscribe to the Premium or Premium Plus plans which will unlock a host of new and exciting features.