Before diving deep into off page SEO techniques, it is essential to know that there are three types of Seo techniques. These are on-page, off-page, and technical Seo. But today we will focus on the best off page SEO techniques which are very helpful for increasing the website’s traffic.
Before going into detail about off page SEO techniques, it is essential to know about what is off page Search Engine Optimization.
What is off Page SEO?
The process of acquiring hyperlinks naturally from high authority websites is termed as off-page SEO. All the activities which are done under off page SEO basically come under Off Page SEO techniques. Links acquired using off page SEO activities are taken as votes for a website or web page and thus help the website to improve visibility on the Search Engine Results Pages.
Why Should We Do SEO Off Page Activities?
As I told you earlier that backlinks act as votes for your website. The more quality backlinks pointing to your website would mean that you have build trust for your website.
Thus, quality backlinks help in improving the ranking in search engines like Google, Yahoo, and Bing.
Before building backlinks, it is important to know that Google hates spam, and according to Google Penguin update, which was launched on April 2012 has strictly mentioned that they would catch those sites which are spamming search results and breaking the Google’s terms and conditions.
One quality backlink is mightier than many links coming from spammy sites. So, always focus on quality rather than quantity.
So while building links, it is mandatory for the website owner or an SEO expert to follow White Hat Off Page Seo Techniques which Google loves. So, let us check the 19 off-page SEO techniques in detail which you should do in the year 2020.
Off Page Seo Techniques Checklist
- Find Broken Links:
Broken link building is one of my favourites off-page SEO techniques, which I often use to build quality backlinks for my website.
This strategy is very easy to implement. To use this technique you have to find the broken links on high authority site.
Never go out of the niche and build links because it may adversely affect your ranking on SERP pages.
If you want to check broken links for any website or blog, you can use various Google chrome Plugins like Broken Link Checker or Broken Link Check or buy an ahref tool.
- Social Book Marking:
Another Off Page Seo Technique which you can opt for is Social Bookmarking. It is also considered as backlinks, List of social bookmarking sites which you can go for are Pinterest, Listly, Pearlestree, and many more.
People regularly quest for solutions on the web, and several bloggers use this opportunity for link building purposes.
Take Quora, for example, It is the most popular questions and answers discussing portal on the web. Most visitors type their questions to get their answers.
What can you do? Visit the Quora website and create your account. Then search for the questions related to your niche or topic. If you already know the answer to the question, then you should write it and in the middle or end of the answer link your website article.
- Internal Linking:
Most of the people take internal link building very lightly and ignores it. However, let me tell you that internal link building is one of the crucial parts of reducing bounce rate.
It not only passes link juice within your WebPages but also gives you full authority to structure your WebPages correctly. Internal link building also helps in increasing the Domain authority.
So utilize this Off Page Seo Techniques because internal linking is on your hand.
- Social Media:
Nowadays, we are living in a world where social media such as Facebook, Twitter, LinkedIn, Pinterest, Snapchat, etc. play a pivotal role.
These social media are frequently used for communication between the business and customers. These social media are the best way to increase brand awareness. So, create your company’s social profile on social media.
- Profile Links:
Good profile links can enhance your website ranking in SERP. It wouldn’t only act as a backlink, but it is more than a backlink that may improve your overall website branding.
Getting profile links from popular websites such as Facebook, Twitter, etc. would act as a good consideration for Google to judge your website and rank on top SERP.
Therefore, be the part of the most popular social media websites with high DA and go to the settings and look for the website or Home Page box and add your website homepage URL.
- Blog Submission:
Make Use of Online Blogging Communities by Submitting Your Blog Posts to Them, some great places where you can submit your blog are Blog Engage, Inbound, Doplash, and Growth Hacker.
- Guest Posting:
If possible, submit quality Guest Posts to other blogs. Never Ever submit spin content. Always try to write unique content and discuss it with other website owners according to your niche.
- Google Reverse Image Search:
Internet is free and public; it may happen that images that you have created are being used by someone else. You can find who is using your copyright images through Google Reverse Image Search. If you find anyone using your images you can reclaim it in exchange for backlinks.
- Competitor Analysis:
Check your competitor backlinks using tools like Ahrefs and Semrush. Try to analyze how they are acquiring backlinks through proper research and make a proper strategy to use it.
- Outreach Influencer for link building:
This technique also comes under the white hat SEO. In this technique, you have to convince to the influencer for a quality link. Reach out to those web owners who have websites or blogs according to your niche. One useful link in your niche would ct like an energy booster for your webpage or website.
How to Outreach influencers?
Convincing the web owner of quality links is very tough, but it is not impossible. You can email them with your content and can ask them for a link.
- Create a YouTube Channel:
YouTube is one of the widely used social media platforms. It allows users to create channels. Never miss this opportunity, who knows your content may go viral. In addition to this, you can also share your YouTube content in different platforms such as forums and other social media.
- Blog Commenting:
Blog commenting is a way to express your feelings about a particular topic published by a blogger or website owner.
So after reading the blogger’s article, you can comment on their website. It helps in opening up a healthy conversation between a publisher and a reader. However, do remember never do spam while commenting.
So, try to find a blog where commenting is permitted and express your feeling about that particular subject to the website owner or blogger. However, do keep in mind that blog commenting is mostly No Follow and few of the site owners providing Do-Follow link.
- Find Forum or Communities According To Your Niche:
Forum discussion is one of the best strategies by which you can generate traffic for your website. Join a few white hat forums according to your niche and start solving their problems by giving some value.
- Content is King:
Since entering the digital marketing field, I have heard from my senior saying, that content is the king. Yes, I do agree with that. Content is the captain of your website or blog. Everyone wants to get associated with high-quality content. So try to create unique and linkable content.
- Participate in Meet up:
Try to build a network of bloggers through meet up. Networking may allow you to meet up with people who are experts in your field. So never miss the opportunity with new people.
- Keyword Research:
Do proper keywords research for on-page and off-page SEO. As we know, competition on the web is very tough.
If you would try to rank for a short keyword, then it would be hard for you.
So, choose a low competitive and long long-tail keyword with high search volume for quick ranking.
For keyword research, you can take the help of Google Keyword Planner, Ubersuggest, and Answer the public tool. These tools are free to use.
- Increase Your Website Speed:
Google loves those websites which are fast and user-friendly. Try to make your website as fast as possible because everyone wants to link with those websites which are fast.
If you do not know how to test your website’s speed, then you can take the help of Google Page Speed Insight, Pingdom Speed Test, or GT Metrix. With the help of these three tools, you can quickly uncover the problems and can fix your website performance.
- Directory Submission: In the earlier days of the internet, directories were frequently used for the submission of the website.
Before submitting your website in any directories, check the spam score using MOZ and then submit according to your niche. Never submit your website to those directories which are not relevant to your niche.
Conclusion OnOff Page Seo Techniques
These are a few of the white hat Off Page Seo Techniques that I mostly do for my website. So, I would recommend you to use these Off Page Seo Techniques for link building.
If you properly use the White Hat link-building strategies, then it would help your webpage to rank in the longer term.
Note: Never do Black Hat SEO. If you are caught red-handed by Google, then they would ban your website.
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