Marketing online is now one of the most prominent ways to maximize your brand awareness, and with the help of some tools, you can push your business to the far corners of the globe from the comfort of your laptop.
If you’re looking to make your digital mark, here are five ways to influence your online presence as a business.
1. Use a Digital Marketing Agency
Using a top-notch Digital Marketing Agency has several advantages, but most of all, it means that you can work with a team of experts to manage your online presence to gain the best conversion rate for your website, and the biggest exposure on search engine results pages.
Award-winning agencies like Maratopia can help you to assess the needs of your business to ensure it becomes the most successful online presence possible. Some services they offer include high-quality SEO, stunning content writing, and fantastic website design.
2. Invest in Your Social Media
Social media is an important tool in online marketing. It serves to promote the products and services that your business offers, aims to reach and convert as many users as possible into long-term followers, and makes it easier for them to interact with you online.
High-quality social media channels are a gateway to free advertising. The more followers on Instagram you may have the more profit you will make for your business. Basic social media engagement without paid ads can reach hundreds, if not thousands, of other users every day.
Using hashtags will propel this reach even further, and you can encourage likes, shares, and follows by launching giveaways and competitions.
3. Create a Top Tier Website
Websites are essential for creating an online presence for your business. Keywords in Google searches can expose new customers to your business at any time though search results.
Having an accessible, well-organised and up to date website can help you score higher in Google’s search results, meaning that you will gain a higher conversion rate as a result, as more users will be exposed to your website when they search.
You can use website building platforms like WordPress to create polished sites that are mobile-responsive, customisable, user-friendly and search engine-friendly.
4. Invest in Your PPC
PPC (pay per click) advertising can drive more traffic to your website by boosting your listing to the top of Google search results, above organic results.
The biggest advantage of PPC is that the expenditure is determined by your budget, and the high conversion rate resulting from it is hugely advantageous.
5. Use Influencers
Influencers play a major part in online marketing through paid partnerships and sponsored content and can help to drive traffic to your social media channels through product reviews.
Social media channels like TikTok are full of influencers with a captive audience of thousands of followers who will likely be receptive to your products.
You can create a partnership with an influencer, or a collaboration for a limited-edition product to boost publicity for your band by searching on a directory like Upfluence to find the ideal influencer for your products and market.
Do you have any tips for increasing your business’ online presence? Leave your answer in the comments below!
Useful resources to set your business online
