10 Essential Software Integrations To Improve Your Video Marketing Strategy In 2023

video marketing

Videos aren’t only a way of showing your content but also using them to educate your audience. With the rise of social media platforms like TikTok, Instagram, and Facebook videos, videos have become the primary source of potentially driving more sales and traffic to your site. 

According to a recent study done in 2020, 96% of consumers increased their video consumption. In contrast, they admitted that they would love to see increased video production from businesses and brands. 

So, if you are looking to improve your video marketing strategy, we have crafted ten software integrations you should use in 2022.

What is Video Marketing?

Video marketing is the promotion of a product or service using videos to increase engagement and show your target audience real-life use of your product or service. 

In short, it is creating video content of your product or service and showcasing it on your website or social media channels to increase your sales and traffic. 

Ten Software Integrations to Improve Your Video Marketing Strategy

1) Happy Scribe


Happy Scribe’s subtitle generator contains an automatic transcription service that uses speech recognition software to convert audio into subtitles. With an accuracy of up to 85%, your files get transcribed in only a few minutes. 

Happy Scribe pricing begins at $0.20 based on how much you use it and is only a one-time payment. It is a cheap alternative with fast response rates and maximum quality. 

Happy Scribe’s key features include

  • AI/Machine Learning 
  • Audio/video file upload
  • Collaboration tools 
  • File sharing 
  • Full-text search 
  • Multi-language
  • Natural language processing
  • Playback controls
  • Speech recognition 
  • Text editing, and more

2) Sonix 

Sonix automatically translates, transcribes, and assists you in organizing your video and audio files in more than 40 languages. With millions of users around the world, you can upload a file to Sonix, and in less than five minutes, you’ll have an online transcript. 

An excellent ai voice generator software when you are looking to translate in multiple languages allows you to target your marketing worldwide without any issues. 

Sonix pricing begins at $5 and is only a one-time payment. There is a free version, too, along with a free trial where you may see if it is the right fit for your video marketing strategy or not.

It was featured in 2020 as the Best Transcription Software for ease of use and best value. 

Key features include: 

  • AI/Machine Learning
  • Annotations
  • Audio/file upload
  • Automatic Transcription 
  • Automatic Transcription Services
  • Collaboration Tools
  • Customizable Macros
  • File Sharing
  • Full-Text Search
  • Multi-Language
  • Natural Language Processing 
  • Playback Controls 
  • Speech Recognition 
  • Speech-to Text Analysis 
  • Subtitles/closed captions 

3) VidIQ

VidIQ is an essential integration tool for those who want to make the most out of their YoutTube videos. Marketers can boost their organic reach and find trending keywords.  

Pricing for VidIQ begins free and can go up to $415 per month with their Boost+ Plan. 

Key Features include: 

  • Quick overview of YouTube metrics
  • Trending keyword research 
  • Competitor analysis 
  • Email alerts for any trending topics 
  • Thumbnail generations, and more 

One downside of VidIQ is that only one user may access the tool. Although, it is both suitable for beginners and experts! 

4) TubeBuddy 

Available as a mobile app also, TubeBuddy is considered one of the best video marketing tools. You may use it as a browser extension and as an app on your mobile. The moment you set it up, it integrates to your YouTube channel. 

From research and video SEO to optimizing your published video content, Tubebuddy has features for almost everything. 

The lowest costs run from $9 per month and $49 per month with their Legend plan. TubeBuddy offers no contracts and will give you a coupon or discount on their website from time to time. 

Key features include: 

  • Thumbnail generation
  • Keyword research 
  • Video A/B testing
  • Scheduled posts
  • Social media monitoring (Reddit, Pinterest, Twitter) 
  • Competitor analysis and more

Tube Buddy’s usability is famous for Video SEO and is available for beginners and advanced users. 

5) Vidyard

Big companies like Lenovo use Vidyard for their video content. It is specially designed for a business who are looking to grab their audience’s attention. They are all about high-quality videos and offer a free plan with unlimited recording, uploads and allow you to share on social media platforms, email, and much more. 

If you want to push your video marketing to the max, you can go with their business plan that costs $1250 per month. With the business plan, up to 5 users can use Vidyard and fully customizable video CTA’s and CRM/MAP integration. 

Key features include:

  • It helps you increase your lead generation, corporate communications, and employee training
  • A built-in analytics tool that enables you to measure video marketing performance
  • Video hosting capabilities that allow you to share your videos on social media platforms 
  • Vidyard may also integrate with Hubspot to help you keep track of your leads

6) Audio Buzz

It helps marketers find top royalty-free music. Their library is filled with music hand-picked by world-class composers. Whether you are looking for music for your YouTube channel or big cinematic tracks, Audiobuzz offers that. 

Their basic plan starts at $29 that offers you a Single-Track License, or you may go with their Annual Subscription License with one year of unlimited downloads billed at $15.75 per month. 

Key features include:

  • Sales presentations with company meetings. 
  • Unlimited social media usage 
  • DVDs, video games, apps, audiobooks
  • Spots, ads, features, theater productions 
  • Student film & festival 

7) Canva 

Canva allows you to make high-quality videos without having the skills of a video editor. With the drag-and-drop tool and pre-made templates, video creation never got easier. 

To make videos with Canva, you have to be subscribed to their Canva pro plan. Although, what is so exciting is that you can use their video editing tools for free for up to 30 days. 

Key features include: 

  • Social scheduling 
  • Brand management 
  • Premium videos for any platform 
  • Pre-made design templates for your videos

8) Common Craft


Typical craft is quite different from the rest. It allows you to cut out figures and still images that come from professional subscriptions. You can get creative with Common Craft as they offer many pre-built templates, characters with poses, and props. If you want your video marketing strategy to be unique, Common Craft does that for you. 

Common Craft charges you either annual or monthly. You may pay $15 per month or choose to pay annually and get a small discount of $159 per year. 

Key features include: 

  • Videos on websites
  • Cut-out library to create characters with posses
  • Full-screen videos
  • Single sign-on via IP address enablement 
  • Lesson plans for teaching with each video 
  • Video files 

9) Animaker

If you want to add animated videos with pre-built characters and templates to your video marketing strategy, then Animaker is the right choice. Additionally, you can create vertical videos that give you the opportunity for mobile app integration. 

Questions arise from many that think you need to be a professional to use Animaker. Still, their slogan says “platform for beginners, non-designers, & professionals to create Animation and Live-action videos for every moment of our life.” 

Pricing starts at $120 billed annually. To get more from them, you may set up a custom plan. The price will vary on how many features you use from the platform. 

Key features include: 

  • Unlimited video downloads with their Enterprise plan
  • Watermark free videos 
  • Gif downloads 
  • 4K video quality 
  • Live animation mix 
  • Auto video resize
  • Commercial rights
  • Video editor
  • License to resell
  • API & customer reports, and many more

10) Powtoon 

Powtoon is another video marketing tool that is great for creating professional videos in a short period. If you are in a rush and seeking to create a video in less than half an hour, Powtoon allows you to do this. A top company like Starbucks uses Powtoon for making their videos, so now you know why they are top-rated. 

Pricing starts at $19 per month and goes up to $99 per month with their agency plan. With their best plan, you get up to 100 GB of storage, vital when creating videos. 

Key features include: 

  • 3rd- party reseller rights 
  • Building your own branded characters
  • Custom fonts
  • Access to all contents 
  • Premium exports
  • Commercial use rights and much more 

Additional Video Marketing Tool You Can Look For

11) Visme

Visme video maker lets you create promo videos, slideshows, tutorials, explainer videos, and more. Visme is easy to use, yet can be used to create professional-looking assets with little to no design skills.

Visme combines simplicity with flexibility. A large cluster of templates and visual elements that can be included, allows you to create engaging visual content.

Visme has a free plan. Paid plans start at $15/month billed annually.

Key features include: 

  • Video and Audio Library
  • Animated Illustrations
  • Data visualization
  • Collaborative interface
  • Project templates
  • Drag and drop functionality

Paid plans have advanced features like Google Analytics integration, brand kit, and privacy controls.

What to consider before choosing a software integration tool?

Before choosing which software tool to integrate with your video marketing strategy, make sure it fits your brand. If you are a brand that is not focused on animations, then it wouldn’t be a good idea to integrate them with your video marketing strategy. You don’t want to change what your business stands for. 

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